Brand Design Process

Visual branding is about so much more than just a logo. It’s a thoughtful design system that helps people feel connected to your brand and understand what you’re all about. When your brand feels authentic and delivers a consistent experience, it creates trust.

  • In our first meeting, we will take a deep dive in to your business. I will ask you a series of questions that will help me understand what makes you different, your business philosopy, and your ideal client.

  • A positioning statement will be written that sums up your super powers. it will cover all the things that sets you apart like core values, personality, style, keywords and tone.

  • I will develop up to three design options that will best represent the Positioning Statement. You will see mockups of how each logo works on different touch points like a website or card.

  • Following approval of the winning primary logo, I will prepare the secondary marks which are variations that fit horizontal, vertical and social media spaces.

  • This guide will walk you through every component of your brand and explains how to use it for overall brand consistency. It includes color palette, typography, primary logo and secondary logos.

  • A digital asset library will be created of all logos, variations, color palette, and fonts. Each one organized in their own folder and will be uploaded to a Dropbox folder.

Website Process

We will translate your new brand identity into a beautiful website that is easy to update and manage. We specialize in building custom Squarespace websites.

  • We will decide what info you would like to include and organize it so it flows properly on the site.

  • Before designing the site, we will write every section so that we will know what images will need to accompany the information.

  • I will design the website using the final copy. I will select typography, colors and add images.

  • I will present the website with all the copy and design elements and we will refine with any changes.

  • Once we have tested the site we will launch it to the world.

Why choose Melanie Barti Design?

Think of me as your creative partner.

I’m more than a designer—I’m a brand ambassador who helps bring consistency and intention to all your marketing. From business cards and websites to email marketing, I make sure everything feels cohesive, strategic, and effective.

Design that gets noticed.

I take pride in my craft and love coming up with ideas that get people excited. I take time to understand your business, what sets it apart, and how people connect with it. With 20 years of experience, I know how to build brands that work.

I’m here for you.

Because I take on only a small number of clients each year, I’m able to offer a high level of attention, responsiveness, and support. Being a strong creative partner matters to me, and your success is always a top priority.