In our first meeting, we will take a deep dive in to your business. I will ask you a series of questions that will help me understand what makes you different, your business philosopy, and your ideal client.

A positioning statement will be written that sums up your super powers. it will cover all the things that sets you apart like core values, personality, style, keywords and tone.

I will develop up to three design options that will best represent the Positioning Statement. You will see mockups of how each logo works on different touch points like a website or card.

Following approval of the winning primary logo, I will prepare the secondary marks which are variations that fit horizontal, vertical and social media spaces.

This guide will walk you through every component of your brand and explains how to use it for overall brand consistency. It includes color palette, typography, primary logo and secondary logos.

A digital asset library will be created of all logos, variations, color palette, and fonts. Each one organized in their own folder and will be uploaded to a Dropbox folder.