Hello, I’m Mel.

My approach to brand design is holistic in that I think about how all the parts work together. It is not just a logo design, it is about how all the components–color, photography, writing, typography–evoke a feeling. I love when you look at something and know right away what that person or business is about. That feeling is what creates trust with a potential client and gives them confidence to reach out to you.

My background is in advertising. I worked on national campaigns for brands like Target where I concepted and designed print, tv, and outdoor. After many years working in house, I went freelance and was hired at top San Francisco agencies to work on everything from new business pitches to multi-media brand campaigns.

I started my business so that I could bring all that brand knowledge to my own clients.

The most fun part of my job is collaborating with clients. I truly love working together to create something that makes them proud to share.