Services

Services

Brand Identity Design

Package Design

Illustration

Print Advertising

Digital Advertising

Social Media Design

Email Marketing

Print Collateral

01 / Brand Design

Brand Design is the foundation from which all your marketing materials grow. It establishes your brand’s position, tone, and visual language. It is the most important part of creating a brand that is cohesive and unique to you.

The Brand Design Package Includes:

  • In our first meeting, we will take a deep dive in to your business. I will ask you a series of questions that will help me understand what makes you different, your business philosophy, and your ideal client.

  • A positioning statement will be written that sums up your super powers. It will cover all the things that set you apart including: your core values, personality, style, keywords, and tone.

  • I will develop 3 distinct design directions that will best represent the attributes in the Positioning Statement. You will see mockups of how each design works on different mediums like business card, website, etc.

  • A primary logo is the most frequently used visual component. It can be in the form of a wordmark (a letter-based logo), an icon (an illustration-based logo), or a combo of the two.

    Secondary marks are variations of the primary logo. They are designed to fit in horizontal, vertical and social media spaces.

  • These are supportive graphic elements that help to tell your story even further. Whether it is a spot illustration for a website or a pattern for a box, they make your brand feel custom and unique.

  • Color is a very important part of setting a brand’s tone and personality. Your custom-chosen color palette will underscore your brand positioning across all touchpoints.

  • Another key element, typography is one of the best ways to make a brand memorable and consistent.

  • Digital files of all your brand’s components will be delivered to you via Dropbox.

  • All clients receive a Digital Brand Guidebook that walks through every component of their brand and explains how to use it for overall brand consistency.

02 / Brand Design Plus

I will apply your new brand design to all your marketing materials with custom add-ons like print marketing, website, magazine ads, social media design and more.

Brand Design Add-Ons

  • There is nothing like a beautifully designed and printed business card, postcard or brochure that says your brand is upscale. I work with high-quality printers who produce materials that you will be proud to share.

  • As an advertising veteran, I can create a campaign for you that will roll out all year long. I work with a select group of copywriters and photographers to communicate your message in a compelling way.

  • Email Marketing that matches your new branding is a great way to stay in touch with your customers. I can set up a template that you can customize yourself.

  • I can help with your social media by creating a suite of templates that will incorporate your color palette, typography and imagery.

  • Every business needs marketing materials that are appropriate for them. From t-shirts to signage, I’m happy to discuss what you have in mind.