Retail - Duke of Whippington
Project Overview
Duke of Whippington is an upscale pet store with a British flare. They wanted their brand identity to exude luxury as well as whimsy.
Approach
First, I did a charcoal drawing of the Whippet mascot and gave him a tartan collar. Then, I designed the logo in the shape of a shield to be reminiscent of a royal coat of arms. Next, I added hand-drawn custom typography which gives it an old english charm.
Services
Brand Design
Illustration
Labels
Business Cards
Brand Guides
